NIVEA is celebrating it’s 100th birthday by capturing a million moments of closeness. Touch is probably the least appreciated of our senses but enhances our lives beyond measure. Imagine the feeling of sand between your toes on the beach, the coolness of a cotton sheet against your skin or the warmth of a hug from a loved one. All those feelings bring us pleasure and comfort but touch is about much more than that – it’s an essential building block of human life.
- When babies are born, their brains aren’t yet fully formed. Cognitive, brain and socio-emotional development are all dependent on consistent touch from their parents – without it, vital parts of the brain wouldn’t grow properly. Touch is so crucial, it’s the most highly developed sense at birth.
- In the early years of life, children lack the ability to soothe themselves when stressed. Being rocked, stroked and cuddled by their parents is the key – it helps them feel safe and contained.
- In old age, touch may help improve health and recovery from illness. According to research, elderly patients who are touched by nursing staff – even imperceptibly, with a light tap on the shoulder – are more likely to eat well. And a light touch on the hand can reduce heart rate and blood pressure in patients prior to surgery.
You can find out even more about the importance of touch over at Nivea’s facebook page http://facebook.com/niveauk. From there you can take part in Nivea’s A Million Moments of Closeness campaign by uploading a photo of a cosy moment between you and a friend, partner, sibling, parent, colleague, parent or child.
You can also look out for the Nivea roadshows that will be taking place around the UK, where you can jump into a photo booth and have your picture instantly uploaded. Everyone who uploads a photo is in with a chance to win one of 100 prizes worth £100. There is also a debate happening on their facebookpage about whether the way we live today is driving us apart or making us closer than ever. One of the questions posed is ‘How sociable is social media?’. Yes, it might mean we interact more online now and that popping round to a friends house happens less but it’s also a great way to stay close to friends or family that don’t live close.
I have family that live a couple of hours drive away who wouldn’t ever have seen my daughter if it hadn’t been for social media. I expect it’s even more important to those who have family overseas; it’s an essential way of keeping in touch.
Of course you can’t beat a good hug.
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